6 Hot Bag Charms to ‘Jane Birkinify’ Your Handbag This Season

Arguably the hottest handbag trend of the year, the art of ‘Jane Birkinifying’ your bag shows no sign of slowing down. From the ‘Big Four’ fashion weeks – New York, London, Milan, and Paris, to Copenhagen, handbag lovers are embellishing everything from their prized Birkins to everyday totes with charms and trinkets galore.

Image courtesy: @karinabnyc

With that in mind, I’ve curated my top bag charm picks across a range of price points to add a dose of personality to your favorite handbag.

Louis Vuitton

After Pharrell Williams’ series of animal-inspired bag charms – from the Crab and Cow to the Frog and Dog – Louis Vuitton is now fulfilling our cravings for something a little sweeter. Enter the Croissant Bag Charm, a fun accessory to satisfy a pastry lover’s appetite.

While the Maison’s iconic Croissant bag offers a crescent-shaped silhouette inspired by the famous pastry, Pharrell takes it a step further with the meticulously crafted croissant shape. Crafted from panels of brown leather with an all-over Monogram gradient motif, the charm features a silver-tone snap hook and a zip fastening.

Although Louis Vuitton hasn’t released official measurements for this SLG, it’s certainly roomy enough to house your earphones, loose change, or keys – making it a functional yet fun accessory. The LV Croissant Bag Charm retails for €780 (£680/$960).

Pair it with a bold, contrasting-colored Speedy P9 for a playful pop, or go all-in with the iconic Monogram Croissant for a full boulangerie look.

Image courtesy: @louisvuitton.dom

Image courtesy: @louisvuitton.dom

Miu Miu

Miu Miu launches its ‘Trick’ collection just in time for the holiday season. This charming series transforms the brand’s best-selling items into petite leather handbag charms.

Image courtesy: Miu Miu

From the trending ballet flats and pleated skirts to classic penny loafers, each charm is crafted from leather with intricate stitching and finished with the signature Miu Miu logo. Designed as two-dimensional pieces, these charms feature a split ring and leather loop for secure attachment to your favorite bag. On the reverse, a concealed mirror adds a practical touch. Prices start at €490 (£450/$625) for these clothing and accessory-inspired bag charms.

Image courtesy: Miu Miu

Image courtesy: Miu Miu

The collection also includes miniature versions of Miu Miu’s iconic handbags – a trend we’ve seen recently on the runways of Victoria Beckham and Stella McCartney. These meticulously scaled-down designs mimic their full-sized counterparts, complete with zip-top closures, buckles, and tiny top handles.

Image courtesy: Miu Miu

Currently, the Arcadie and Aventure bags are available in this miniaturized form. The micro-sized Arcadie is priced at €880 (£810/$1,170), while the intricate mini Aventure comes in at€1,200 (£1,100/$1,550) for the mini Aventure bag. Pair these tiny treasures with their full-sized versions for the ultimate coordinated look.

Image courtesy: Miu Miu

Loewe

Loewe takes us down under with its adorable Koala Charm in Felt and Calfskin. This charming companion perches on a calfskin leather looped strap, secured by a palladium Anagram dice. The leather strap measures 41 cm in length, providing an ideal fit even for the largest bags.

Loewe’s cute Koala Charm in Felt retails for €380 (£350/$490).

If the Koala isn’t quite your style, Loewe offers a menagerie of other animal charms to explore, including a Panda, Baby Penguin, Sheep, Chow Chow, and Elephant.

Anya Hindmarch

Always a go-to for playful handbag accessories, Anya Hindmarch expands its lineup with exciting new additions to the Anya Brands collection. This collection turns favorite household names – like, Carmex, Heinz, and Coca-Cola – into artful accessories, downsizing iconic products into leather accessories.

Image courtesy: @anyahindmarch

Bag charms are a highlight of the collection, featuring designs such as the Heinz ketchup sachet, Kikkoman soy sauce, and KitKat all meticulously crafted in leather. Starting at €205 (£175/$275), these fun miniatures add a unique touch to any bag.

Image courtesy: @anyahindmarch

Image courtesy: @anyahindmarch

For a bolder statement, larger pouch-style charms like the Diet Coke and Coca-Cola cans, feature a zip-top opening, revealing a small compartment to store loose change, and retail for €350 (£295/$445).

Style them alone, or in multiples for a real Jane Birkin vibe.

Image courtesy: @anyahindmarch

MANC

Designed in New York and produced in Istanbul, MANC offers a range of quirky charms.

Image courtesy: @linda.sza

One standout piece is the Leather Cherry Charm, featuring two intricately woven red leather cherries topped with a lush green leaf and stem with minimal branding. Finished with a gold-tone keyring, this charm can be styled on its own or added to your existing collection for a playful touch.

Image courtesy: @ninasandbech

Image courtesy: @ninasandbech

At a price of €139.95 (£117/$150), MANC’s designs offer a stylish yet affordable option for bag charm enthusiasts.

Image courtesy: @lemilisindlev

Martha Calvo

Knwon for her distinctive and bold jewelry collection, Martha Calvo has expanded her repertoire with a range of jewelry-inspired bag accessories.

Image courtesy: @marthacalvo

Perfect for charm bracelet enthusiasts (Swifties, this one’s for you!), the Enamel Bag Charm features a selection of Martha Calvo enamel charms, paired with pave crystal accents. Measuring 15.2 cm in length (approximately 6 inches), it looks fabulous on its own or when layered with other charms.

Image courtesy: @marthacalvo

Image courtesy: @marthacalvo

Due to the handmade nature of these bag charms, each piece is unique, adding to its individuality and charm! Martha Calvo’s Enamel Bag Charm retails for €180.95 (£152/$195). Style it alone, or pair it with the Initial Bag Charm for a personalized touch.