Maison Goyard, the 171-year-old French luxury purveyor, has carved an enduring legacy in the world of high-end goods since its establishment in 1853. Initially celebrated for its trunk-making expertise, Goyard swiftly became synonymous with personalized luxury.
Image courtesy: @jshi809
Inspired by François Goyard’s ancestors, the “Compagnons de Rivière”, who marked logs to differentiate owners during the transportation of firewood from the Morvan woodlands to Paris. The tradition of personalization was ingeniously adapted to trunk-making. This tradition, known as the Art of Marquage, remains at the heart of Goyard to this day.
The introduction of the hand-painted Goyardine canvas in 1892 marked a pivotal solidifying of the brand’s identity. Today, the Goyardine canvas remains the hallmark of Goyard’s storied heritage and serves as the signature of its coveted collection of products.
While Goyard’s signature print shifted to mechanical screen printing in the 2000s, the brand maintains its commitment to exquisite craftsmanship. In-house artisans at Artisans continue to offer personalization services for Goyardine canvas bags and accessories, ensuring customers can infuse their items with a personal touch.
Image courtesy: Goyard
From its trunk-making origins to its modern approach to customization, Goyard sets the standard for bespoke excellence. Now, let’s explore the world of personalization at Goyard, from time and cost considerations to the pros and cons of this tradition.
The Art of Personalization
At Goyard, personalization goes beyond initials. Each detail is meticulously hand-painted, offering you a range of design options. You have the freedom to choose between full names or words, select from various stripes, and explore Goyard’s special ‘drawings’, and ‘Millésimes,’ which include designs like the Coeur heart design, Bannière, or the playful Hulot Dans le Train motif. Feel adventurous? Combine multiple designs to make your piece truly stand out from the crowd.
Before committing to a design, Goyard offers an online simulator to bring your vision to life. Whether you’re seeking inspiration, planning your future design, or simply exploring possibilities, it’s a fun way to experiment.
Image courtesy: Goyard
Image courtesy: Goyard
Personalization offers unique benefits, allowing you to create a truly customized piece that reflects your individuality. Whether treating yourself or selecting a gift for a loved one, a personalized Goyard piece adds a thoughtful touch. And let’s face it, who doesn’t want a touch of custom luxury?
Image courtesy: Goyard
Discover Your Personalized Piece
Goyard offers a curated selection of around 27 items for monogramming. From timeless totes like the Artois, Anjou, and Saint Louis, to chic crossbody bags such as the Cap-Vert, and versatile backpacks like the Saint Léger – there’s something for every taste.
Read also: Goyard Deep Dive: A Look Beyond the Iconic Tote Bags
For those eager to explore personalized luxury without necessarily committing to a handbag, Goyard offers a variety of SLGs. Options include the sleek Sénat pouch, practical Jouvence toiletry bags, and classic wallets like the Matignon, and the Saint-Pierre.
Crafting Your Custom Creation
Before committing to Goyard’s personalization service, you have the option to digitally customize your item on the website and then email the design directly to Goyard. This allows for an accurate quote about pricing and the estimated time of production for the project before proceeding.
Image courtesy: Goyard
Image courtesy: Goyard
Pricing for Goyard’s personalization service varies depending on the chosen design. For instance, initials start at $175, while intricate designs like the ‘Hulot Dans le Train’ dog design are priced at $575. Additionally, it’s important to note that a VAT refund cannot be claimed on the personalization service.
Further details on customization are best found at a Goyard boutique, where you can receive specific information tailored to your preferences and requirements.
Goyard’s Personalization Timeline: Patience is Key
Goyard’s hand-painted designs require meticulous attention and expertise, with each order treated as unique. As a result, completion time frames vary depending on factors such as the complexity of the design, the service required, and the current wait list. On average, Goyard reports that a standard personalized order takes around four weeks to complete. However, this timeframe is subject to change, with recent reports from the US indicating a three-month lead time for personalization services.
To Customize or Not to Customize?
Now that we’ve examined the details, the question remains – is personalizing your Goyard worth it?
Goyard
In today’s world of luxury dominated by mass production, the chance to create a truly one-of-a-kind piece is becoming increasingly rare. While some luxury houses, like Hermès, offer ‘à la carté’ bags, obtaining one is another story, and can require years of dedication and loyalty to the brand. In contrast, Goyard’s personalization service is much more accessible. Despite the time and cost considerations, the opportunity to craft a bespoke accessory presents an opportunity worth considering.
However, amid the enthusiasm for personalization, there are reports of customers less than satisfied. Some express disappointment or concern due to issues like paint peeling and chipping over time. While wear and tear are expected over time, one might consider the level of care required for these personalized products to ensure longevity and durability. Yet, with proper care and maintenance, your Goyard pieces can last for years to come.
However, amid the enthusiasm for personalization, there are reports of customers less than satisfied. Some express disappointment or concern due to issues like paint peeling and chipping over time. While wear and tear are expected over time, one might consider the level of care required for these personalized products to ensure longevity and durability. Yet, with proper care and maintenance, your Goyard pieces can last for years to come.
Ultimately, it’s about embracing the opportunity to create something truly one-of-a-kind – your very own piece of Goyard history. Whether it’s the iconic Saint Louis tote or the timeless Sénat Pouch, personalization allows you to infuse your item with a touch of Goyard magic that’s entirely your own.
Have you already added a personalized touch to your Goyard collection, or are you considering it for the future? We’d love to hear your stories.
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Updated: June 12th, 2024
Comments
1 Responses to “Customized Goyard: Is Personalization Worth It?”
i have a tote and pouche both personalised and using the same color and font to keep consistency
i wouldnt get goyard unless personalised as that heightens the luxury