Image courtesy: gq.com
Would you like your kicks to arrive in a Tiffany blue box? Well, soon that just may be a possibility! Nike and Tiffany & Co recently announced a collaboration, merging their expertise in sports and luxury respectively. The collaboration is set to bring together Nike’s iconic sneakers and Tiffany & Co’s iconic shade of blue, creating a one-of-a-kind experience for the customers.
The move is seen as a strategic one for both brands, as they look to tap into each other’s customer base. For Nike, this could mean attracting more luxury customers, while for Tiffany & Co, it’s a way to appeal to younger and more athletic consumers.
It’s expected to launch March 7, and while they tried to keep it under wraps, unauthorized pictures have emerged. Once that happened, both brands issued some of their own pix, including a Tiffany blue box with sneakers, the sneakers and accessories like a shoe horn, shoe brush, and whistle. Those black Nike Air Force One kicks with the Tiffany blue swoosh are expected to retail around $400.
Image courtesy: gq.com
Image courtesy: wwd.com
Image courtesy: wwd.com
Image courtesy: gq.com
Not all of the reaction thus far, however, has been positive. For starters, some say the design is just, well, lazy. Taking a basic black Nike Air Force One sneaker and dying the swoosh Tiffany blue (albeit with some extra hardware), isn’t exactly cutting edge. Rather, critics call it just a marketing ploy. Others doubt the so-called collaboration will really bring serious sneakerheads to the esteemed jewelry brand.
Is anything in a Tiffany blue box worth running for? Or will you sit this one out? Let us know.
Love, PurseBop
XO
Updated: February 6th, 2023
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