Remember Pooey Puitton? Around five years ago the brand created the Pooey Puitton Slime Surprise, a poop-shaped carrying case with ingredients and instructions for making slime. Targeted for children, it retailed for around $50 and was a hot-selling holiday gift in 2018. Beyond the parody name, the decorative pattern on this case brought to mind Louis Vuitton’s multicolore monogram.
Read: Do Louis and Pooey Confuse You
At the time, MGA Entertainment, the maker of the Pooey Puitton, sued Louis Vuitton, seeking a declaratory judgment that its product – a line of “magical unicorn poop” – did not infringe the Louis Vuitton trademark. The California court dismissed the case because, it said, there was no actual controversy before it, and therefore it lacked jurisdiction to hear the case.
However, Louis Vuitton sued MGA Entertainment in France, claiming trademark infringement: that Pooey Puitton took unfair advantage of Louis Vuitton’s reputation and is detrimental to the brand with similarity in name and design.
Last month, the French court agreed with Louis Vuitton. It found that the name (Pooey Puitton) and its multicolore floral design create a link between the toy and the Louis Vuitton brand to the relevant public, which infringes on Louis Vuitton’s marks.
So, does that mean Pooey Puitton has been flushed away? Let us know what you think.
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- Maura Carlin posted 6 months ago
- last edited 6 months ago
