Regal or inspired by (the artist formerly known as ) Prince, Pantone’s 2022 color of the year is essentially a purple. This new hue titled Very Peri, Pantone describes as a blue with violet and red undertones. Kind of a periwinkle, as the name itself hints.
So why this shade? Pantone says:
“We are living in transformative times. As we emerge from an intense period of isolation, our notions and standards are changing. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we re-write our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.”
https://www.instagram.com/pantone/
Interestingly, purples appeared in the recent Fall 2022 fashion collections like Dior and Chanel. Who inspired whom? Well, we probably won’t know, but get ready for more of the color purple.
- Maura Carlin posted 3 years ago
- last edited 3 years ago
