The all-new Gucci Salon is anything but your regular luxury boutique.

Gucci Salon, Melrose Avenue, Los Angeles. Image Credit: Pablo Enriquez for Gucci

Located in Melrose Place in West Hollywood, the debut of the Gucci Salon is hotly anticipated by luxury lovers around the world. Although the flagship Gucci Salon will remain in Los Angeles, additional spaces will be launched in 2023. Hot shopping destinations such as Dubai, New York, London, Paris, Tokyo, and many more, will provide bespoke shopping experiences in line with the Gucci Salon.

Each individual Gucci Salon space will present highly curated edits, alongside exclusive items from shoes, to accessories, jewelry, homeware, and much more. Alongside these collections, Gucci will present items that were handpicked especially to suit each global destination, These items will be in limited supply, and will only be available to purchase by VIP clients during special events.

Gucci Salon, Melrose Avenue, Los Angeles. Image Credit: Pablo Enriquez for Gucci

To bring their creative vision to life, Gucci has teamed up with set designer and frequent collaborator Gideon Ponte. Famed for his work with Lady Gaga, Gideon has created a true Gucci haven.

“We were inspired by film design, Los Angeles as an oil town, Hollywood, the Golden Age, the New Hollywood era [of the 1970s], the Italian designer Carlo Molino, Mann’s Chinese Theatre. I love how Hollywood still has traces of its past,” – Gideon Ponte tells The Hollywood Reporter.

Gucci Salon, Melrose Avenue, Los Angeles. Image Credit: Pablo Enriquez for Gucci

Gucci Salon, Melrose Avenue, Los Angeles. Image Credit: Pablo Enriquez for Gucci

Who can visit the new Gucci boutique?