The prestigious London Jewelers recently opened an expansive boutique in Short Hills, NJ. As a family-owned and operated business spanning four generations and still growing, London Jewelers has become the ultimate shopping destination for luxury jewelry and watch brands. Its selections include a specially curated Patek Philippe collection. It is no coincidence that Patek is also one of the last family-owned Genevan luxury watch makers. There is a certain caliber of quality and excellence that only family businesses can deliver.
Randi Udell, Vice President of London Jewelers, sat down with us to discuss what you can expect from your visit to the new Short Hills boutique. Don’t say we didn’t warn you… You may spend all day there.
Q/A with Randi
1. What’s the next jewelry trend for 2023?
For 2023, bezel settings in yellow and white gold will be big, along with classic diamond tennis necklaces. Additionally gold tubogas bracelets – those flexible tubular chains formed by the pairing of multiple gold strips that have been tightly wound together- will be a popular bold accent. I also foresee a trend in resetting diamond engagement rings.
2. Which Patek Philippe timepieces excite you most right now?
Patek is bringing us color in its new watches. From the color straps to adorning bezels with gemstones, Patek reinterpreted some of the classics with modern elegance. The olive green tone accents in case style and textured dials, for example, provide contemporary and updated looks, which appeal to a younger clientele.
3. Which jewelry designers do you find inspiration from?
Let’s start with – I love all jewelry! RIght now, I’m taken with Italian brands like Vhernier for a bold look like no other and Bulgari for a classic, sexy, timeless look. And, of course, our London Collection, which is our core diamond collection including large diamonds and high end jewelry, has something for nearly everyone.
4. What advice would you give to engagement ring shoppers?
My advice is to purchase only from someone you trust. We are a reputable 97 year old family business. We offer a huge selection of engagement rings and weddings bands to fit every budget. Our G.I.A certified gemologists, together with our masterful team of designers are ready to help you select or customize the perfect piece to reflect your sense of style.
5. What makes the Short Hills boutique shopping experience unique compared to other stores?
Since we are family owned and operated for four generations, we are passionate about providing our customers with exceptional service, uncompromising quality and a vast selection. Every person who walks in is treated as family.
At London Jewelers, we ensure our clients get professional attention and offer the best customer experience in the industry. But our commitment doesn’t end when you walk out the door. Important to our brand is providing top-notch care and after sales in the market.
We are excited to bring our special brand partnerships to Short Hills with this expansion and new store.
6. How do you want your customers to feel when wearing pieces from London Jewelers?
A brand with an all-encompassing collections of jewelry is The London Collection. We have pieces for everyone with competitive prices and the highest quality diamonds.
Our goal is for customers to feel special and confident in their purchases. We remain dedicated to helping celebrate life’s milestones. Our core belief is that London Jewelers is a true destination for those seeking the most exquisite creations by premier luxury brands from around the globe.
7. What is your favorite section in the Short Hills boutique?
My favorite section is our designer section. We have curated the finest assortment of luxury brands and fine timepieces from around the world in Shorts Hills to provide a unique and magnificent shopping experience.
London Jewelers Special Services:
As stated above, customers’ relationship with London Jewelers doesn’t end when they leave the boutique. It prides itself on the after-sale services and experiences which include all of the services below.
Personal Shopper/Concierge Services – Having trouble finding just the right gift? Or a piece to coordinate with an ensemble. Leave it to our Personal Shoppers/Concierge to lead the way to that extraordinary piece you couldn’t find on your own.
Watch repairs – While we don’t expect you to have any problems with your timepieces, there’s no need to worry if you do. We have among the finest watchmakers to repair your watches, along with a polisher to keep them looking brand new. With all of the latest tools and technology, we are an authorized repair shop for many top brands, including Rolex, Breitling and Cartier.
Appraisals – When you need to know the value of your jewelry, whether for insurance, resale, or something else, our experts are your go-to source. Our Certified Gemologist Appraisers can answer any questions during the appraisal process and provide valuable and reliable formal documentation for your treasures.
Custom Design – Perhaps you know what you want and just cannot find it anywhere. Our jewelry specialists can help design that custom and special piece. We make jewelry dreams come true.
Remounting or re-designing – Much like custom-designed pieces, we can take what you have and turn it into something else. Tired of your engagement ring style? Maybe this is the time to add a bezel to the stone. Or, use grandma’s diamond in a necklace. We can work with you to bring new life or a new look to what you already have.
Pearl stringing – No need to get in a knot about it, when that beloved strand of pearls breaks. We have experts in restringing pearls.
All of these services are proof and part of London Jewelers’ commitment to providing the best in customer and after sales care in the jewelry and watch industry. Short Hills, New Jersey is in for a treat with the newest London Jeweler’s boutique. They can’t wait to see you there.
London Jewelers Short Hills is located at The Mall at Short Hills 1200, Morris Tpke Suite A-205, Short Hills, NJ 07078.
Updated: February 22nd, 2023
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