Renowned for its iconic Monogram, Louis Vuitton is exploring new territory with its recent launch – the Low Key collection. This collection features three distinctive styles – the Shoulder Bag, Bumbag, and Hobo – that embody the brand’s interpretation of quiet luxury through a logo-free initiative. The question now is whether LV lovers will embrace this subtle shift in design. . .

Image courtesy: @elle_ferguson

A Shift Towards LV Minimalism?

Quiet luxury, characterized by understated elegance and a focus on high-quality materials over prominent branding, increasingly attracts customers who prefer IYKYK sophistication without overt logos.

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As brands like The Row and Bottega Veneta gain popularity within this space, Louis Vuitton’s Low Key collection could signal the brand’s intention to capture this subtle luxury market. While LVMH acknowledged in its 2024 Q1 report that not all clients embrace the quiet luxury aesthetic, it is a growing trend, particularly seen in the success of Loro Piana. Could we see an expanded Low Key lineup in the future? Only time will tell if this minimalist approach will gain traction and lead to more full-leather bags in place of the iconic Monogram.

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The Lowdown on the Low Key Hobo

The key to the collection, the Low Key Hobo, captures the essence of quiet luxury, subtly making a statement without the overt branding typical of Louis Vuitton. Eschewing the traditional Monogram and LV twist locks, this bag exemplifies a less-is-more approach, appealing to those who value understated elegance. And yet, for die-hard LV stands, this bag still has all the hallmarks of Louis Vuitton – albeit without the logo.

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True to its name, the Low Key Hobo embraces a minimalistic design, favoring refined details over bold logos. Its slouchy silhouette, crafted from supple-grained calfskin, is accentuated by its generous proportions. The only branding is a discrete heat-stamped logo and engraved padlock detailing, maintaining the bag’s low-profile allure.

Read also: 6 of the Hottest Hobo Bags

Image courtesy: @elle_ferguson

Image courtesy: @elle_ferguson

Available in two sizes – PM measuring 24 x 28 x 16 cm (9.4 x 11 x 6.3 inches) and MM coming in at 31 x 35 x 18 cm (12.2 x 13.8 x 7.1 inches) – the Low Key Hobo offers versatile carrying options with an adjustable strap that can be worn over the shoulder or by hand. The strap length can be customized and secured with the lock feature, allowing for a crossbody carry.

Image courtesy: @clairerose

Image courtesy: @clairerose

For those who crave a hint of Louis Vuitton’s signature Monogram canvas, the Low Key Hobo includes a detachable Monogram zipped pouch inside, adding a subtle nod to the brand’s heritage within its modern design.

The Low Key Hobo bag is offered in a refined selection of neutral shades, including Black, Cognac, and Limestone. It currently retails for €3,000 (£2,630/$3,400) in the PM size and €3,200 (£2,790/$3,600) for the MM.