Instantly recognizable for its signature Goyardine canvas, Goyard needs little introduction. With its strategically limited retail presence and absence from the digital marketplace, Goyard continues to fuel its desirability among fashion enthusiasts.
While the timeless designs of its iconic totes remain unchanged, their price tags do not. As of early 2025, Goyard has raised prices exclusively in the United States, while prices in Europe and the UK remain stable – for now. For US shoppers, this means one thing – the price gap between regions is growing, making Paris (or any European Goyard boutique) an even smarter shopping destination.
Read also: The Goyard Tote Price Guide 2024: USA vs Europe vs UK
This price guide takes a closer look at Goyard’s most sought-after tote bags—the Artois, Anjou, and Saint Louis—breaking down the latest US price increases and comparing them to the stable pricing in Europe and the UK. We also do the handbag math* for you, highlighting the savings available for US shoppers in Paris, making it an even smarter destination for purchasing Goyard totes in 2025.
*Handbag math – the art of comparing prices of bags in euros to prices here in the United States – is a trademark calculation here at PurseBop.
Image courtesy: @avgelica
The Saint Louis
Let’s start with the most iconic of the Goyard bags – the Saint Louis. Released in the 1930s and designed with functionality in mind, Goyard was the first luxury brand to pioneer the reversible tote. While it perfectly complements the sandy beaches of the French Riviera, the Saint Louis is just as chic in the city.
Good news for Saint Louis fans – US prices remain unchanged in 2025. The PM size holds steady at $1,710 while the GM remains at $1,890, making it the only Goyard tote to avoid a price increase this year.
| Tote | Dimensons (Inches) | Price (USD) | Price (GBP) | Price (EUR) |
| Saint Louis PM | 11 x 19 x 6 | $1,710 | £1,270 | €1,450 |
| Saint Louis GM | 13 x 23 x 7 | $1,890 | £1,405 | €1,600 |
Image courtesy: @emilycanham
Goyard Saint Louis Handbag Math
However, if you’re shopping from the US, you still might want to consider Paris for a better deal. In Europe, the Saint Louis PM is priced at €1,450, which translates to roughly $1,504, saving you about $206 (13.7%) compared to US prices. It’s a similar story with the GM size, with savings of around $231 (13.9%) to be had. This represents an increase in savings compared to 2024 prices – and it can add up even more, especially when factoring in VAT refunds.
| Region | Saint Louis PM |
| USA | $1,710 |
| EU | €1,450 |
| US Equivalent ($) | $1,504 |
| Savings ($) | $206 (13.7%) |
| Region | Saint Louis GM |
| USA | $1,890 |
| EU | €1,600 |
| US Equivalent ($) | $1,659 |
| Savings ($) | $231 (13.9%) |
All prices are accurate as of January 31, 2025. Exchange rates may fluctuate.
Image courtesy: @jeanwang
Image courtesy: @fatolyss
The Anjou
Arguably Goyard’s most handbag-like tote, the Anjou features a Chevroches calfskin leather interior, replacing the classic linen-cotton lining. This upgrade elevates the Anjou, all while preserving the reversible design that defines Goyard’s iconic totes.
In 2024, the Anjou tote experienced a surprising shift in pricing dynamics within the United States, with a ‘price adjustment’ that resulted in a slight reduction compared to 2023. Unfortunately, the story is different this year. The Anjou Mini saw a 4.5% increase, rising from $2,420 to $2,530, while the MM followed suit with a 4.1% hike, climbing from $3,130 to $3,260. However, the most significant change was for the mid-size Anjou PM, which jumped by 7.1%, reaching $2,980.
| Tote | Dimensons (Inches) | Price (USD) | Price (GBP) | Price (EUR) |
| Anjou Mini | 8 x 8 x 4 | $2,530 | £1,800 | €2,050 |
| Anjou PM | 11 x 19 x 6 | $2,980 | £2,060 | €2,350 |
| Anjou MM | 13 x 23 x 7 | $3,260 | £2,325 | €2,650 |
Image courtesy: Red
Goyard Anjou Handbag Math
As a result, American shoppers will appreciate extra savings by purchasing in Europe as the price gap between regions has widened. In Europe the Anjou Mini is priced at €2,050, the equivalent of $2,126, saving you $404 (19%). Meanwhile the Anjou PM, at €2,350 ($2,437), offers a saving of $543 (22.2%), and the MM around $511 (18.5%).
| Region | Anjou Mini |
| USA | $2,530 |
| EU | €2,050 |
| US Equivalent ($) | $2,126 |
| Savings ($) | $404 (19%) |
| Region | Anjou PM |
| USA | $2,980 |
| EU | €2,350 |
| US Equivalent ($) | $2,350 |
| Savings ($) | $543 (22.2%) |
| Region | Anjou MM |
| USA | $3,260 |
| EU | €2,650 |
| US Equivalent ($) | $2,749 |
| Savings ($) | $511 (18.5%) |
Image courtesy: @the.so.ciety
Image courtesy: @gaiaviscogilardi
The Artois
Last but certainly not least is the Artois, introduced in 2018 as the latest addition to Goyard’s signature tote lineup. Though the Artois shares a silhouette similar to the Saint Louis, it is not reversible. However, its own distinctive features have made it a highly coveted tote. The Artois stands out with a more structured design, reinforced leather corners, and the added practicality of a secure zip-top fastening.
When it comes to pricing, the Artois saw the most significant adjustments within the tote bag category this year. The GM size rose from $2,540 to $2,960—a 16.5% increase. The most notable hike, however, was for the popular MM size, which increased by $500 to $2,710—a substantial 19.3% jump. These steep increases for the Anjour perhaps suggest either additional production costs or increased popularity.
| Tote | Dimensons (Inches) | Price (USD) | Price (GBP) | Price (EUR) |
| Artois PM | 9.5 x 12 x 5.25 | $2,470 | £1,755 | €2,000 |
| Artois MM | 11 x 14.5 x 6.25 | $2,710 | £1,930 | €2,200 |
| Artois GM | 26.7 x 9.4 x 14.5 | $2,960 |
Image courtesy: @__isa__bell_
Goyard Artois Handbag Math
For those considering the Artois, shopping in Paris is always a smart choice. The Artois PM is priced at €2,000 ($2,074) in Europe, saving you about $396 (19%) compared to US prices. Meanwhile, savings for the MM size are a bit lower, at around $188 (8.2%) – though this is still slightly higher than 2024 savings.
| Region | Artois PM |
| USA | $2,470 |
| EU | €2,000 |
| US Equivalent ($) | $2,074 |
| Savings ($) | $396 (19%) |
| Region | Artois MM |
| USA | $2,710 |
| EU | €2,200 |
| US Equivalent ($) | $2,282 |
| Savings ($) | $188 (8.2%) |
Image courtesy: @__isa__bell_
Image courtesy: @__isa__bell_
As Goyard’s pricing strategy continues to evolve, it’s clear that shoppers need to stay on their toes. While the most recent price increases have only affected the United States, there’s no guarantee that Europe and the UK won’t follow suit later this year. For now, the widening gap offers significant savings for US shoppers in Paris, especially when considering VAT refunds. For now, if you’re eyeing a Goyard tote, Paris is always a good idea.
Image courtesy: @sepidehghmi
Whether you’re eyeing the iconic Saint Louis, the luxurious Anjou, or the structured Artois, a trip to Paris could be the smart move to make your Goyard purchase even more rewarding.
Read related articles:
5 Unexpected Goyard Bags You’ll Want to Own
The Goyard Tote Price Guide 2024: USA vs Europe vs UK
My Goyard Treasure Hunt for the New Saigon Tote in Paris
Customized Goyard: Is Personalization Worth It?
Part II: A Look Beyond Goyard’s Iconic Tote Bags
The Ultimate Luxury Travel Guide: How To Do It Safely and Stylishly
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Updated: February 1st, 2025
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